Meta Ads & Social Media Marketing

Real Ads.
Real Work.
Real Growth.

Growing a business online takes genuine effort - not magic tricks or hollow promises. We partner with brands who are serious about growth and ready to put in the work alongside us.

Book a Free Strategy Call See client results
Trusted by
Conservation Careers Wildlife & Conservation Employment
The Wool Shoppe Artisan Yarn & Craft Retail
We're
relentless.
Not
magicians.

Partnership, not promises

We tell you what's working, what isn't, and what we're doing about it. No smoke, no mirrors - just honest collaboration on your business.

Data drives every decision

We live inside your ad account. Every spend decision is backed by real data, real testing, and real strategic thinking - nothing is guesswork.

SMM is a long game

Sustainable growth doesn't happen overnight. We build systems that compound - audiences, creative, and conversion - over time, not overnight.

What we do

Services built around results

We focus on what we're excellent at, so we can genuinely move the needle rather than spreading ourselves thin.

Meta Ads

Facebook and Instagram advertising that finds your audience, captures attention, and converts interest into revenue. From first spend to scaling winners.

Campaign strategy & account structure Audience research & precision targeting Ad creative direction & copywriting A/B testing & continuous optimisation Monthly reporting with plain-language insights

Full-Service Social

Everything your social media presence needs, managed as one cohesive machine. Strategy, content, community, and paid in perfect sync.

Social media strategy & content calendar Content creation - reels, graphics, copy Instagram & Facebook page management Integrated paid + organic growth strategy
0
Average ROAS across active campaigns
0
Businesses growing with us right now
0
Transparent reporting - no hidden fees, ever
Client results

Brands we're growing right now

We don't run ads and disappear. Here's what genuine partnership looks like in practice.

Conservation Careers
Conservation & Wildlife Employment Platform
Active
3.1x
ROAS
42%
CPL ↓
8.6K
Monthly reach

Conservation Careers connects wildlife professionals with life-changing roles across the globe. We built a Meta Ads strategy that finds conservation students and practitioners at exactly the right moment - driving both job seekers and employers to their platform with precision.

The Wool Shoppe
Artisan Yarn, Knitting & Craft Retail
Active
2.7x
ROAS
58%
Engagement ↑
+31%
Monthly sales

The Wool Shoppe is a beloved artisan retailer with a passionate crafting community. We brought their warmth to Instagram and Facebook - building a loyal online audience and turning social media into a genuine, measurable revenue channel for the business.

Like what you see? Let's talk about your business.

Free 30-minute strategy call. No obligation, no hard sell.

Book a Free Strategy Call
How it works

From first call to real results

No fluff onboarding. We move fast, stay lean, and get your ads working in weeks - not months.

01
Free Audit

We look at your current presence, competitors, and opportunities before we charge a cent.

02
Strategy

Custom roadmap: who we target, what we say, what we spend, and what winning looks like for you.

03
Launch

Campaigns live within days. Creatives crafted, audiences built, tracking verified. We don't hang around.

04
Optimise

Weekly reviews. Monthly reports with plain-language insights. Constant iteration toward your goals.

Jarryd Long - Espresso Media Group
Who's behind this

Hi, I'm Jarryd Long.

I've been building websites since 2013 and running Meta ads for over 13 years - back when Facebook ads were still a novelty and most businesses hadn't heard of them.

In that time I've built businesses from scratch using nothing but ads. No word of mouth, no signage, no waiting for organic growth. Just smart targeting, strong creative, and relentless optimisation.

Espresso Media Group exists because I know what works - and I know what agencies do when they're running on autopilot and billing you anyway. We're not that.

Work with me
13+

Years running Meta ads

Before most businesses knew Facebook ads existed

12+

Years building for the web

Full-stack development since 2013 - sites that actually convert

R0

Spent on other marketing

Some of our clients have grown using Meta ads alone - nothing else

What clients say

Results that speak for themselves

When we opened The Wool Shoppe, we didn't even have a sign outside. We had no foot traffic, no word of mouth - nothing. The Facebook ads did everything. Our entire customer base in those first months came through Meta. It still blows my mind.

WS
The Wool Shoppe
Artisan Yarn & Craft Retail

Conservation Careers needed to reach a very specific audience - people passionate about wildlife careers - across a global market. The targeting precision was something we'd never experienced with any other agency. They found our people.

CC
Conservation Careers
Wildlife & Conservation Employment

We take on a limited number of clients at a time.

If you're thinking about it, now is a better time than next month.

Not ready to commit? Ask about our 30-day free pilot when you book.

Book a Free Strategy Call
Free strategy call

Let's talk about
your growth.

30 minutes. No pressure. We'll look at your situation, talk through what's possible with Meta ads, and give you genuine advice - whether or not you end up working with us.

✓
A real audit of your current social presence
✓
Honest advice on what will and won't work for you
✓
Clear picture of expected costs and realistic results
✓
Zero commitment - no hard sell, ever

We reply within 1 business day to confirm your slot. No spam, ever.

You're in the queue.

We'll be in touch within 1 business day to lock in your strategy call. Genuine advice, no pressure.

Questions

Honest answers

Most campaigns take 2-4 weeks to exit the learning phase and show consistent data. Realistic results - where you're genuinely confident the ads are working - usually come in months 2-3. Anyone promising overnight returns is setting you up to be disappointed.
We recommend a minimum ad spend of R5,000/month to gather meaningful data. Below that, the algorithm doesn't have enough room to learn properly. That's separate from our management fee, which we'll discuss openly on the call.
No - and any agency that does is lying to you. What we guarantee is relentless effort, complete transparency, and a genuine attempt to grow your business. Advertising involves real-world variables no one fully controls. We will always tell you the truth about what's happening.
As involved as you want to be. We handle the day-to-day management but need your knowledge of your business and customers - especially early on. A monthly check-in keeps us aligned; beyond that, we'll only pull you in when it matters.
Yes, though we're selective. We look for businesses where we genuinely believe we can make a difference. If Meta ads aren't right for your stage or budget, we'll tell you honestly on the strategy call rather than take your money.