Meta Ads

Real Ads.
Real Work. Real Growth.

Growing a business online takes genuine effort - not magic tricks or hollow promises. We partner with brands who are serious about growth and ready to put in the work alongside us.

Book a Free Strategy Call See my story
We're
relentless.
Not
magicians.

Partnership, not promises

We tell you what's working, what isn't, and what we're doing about it. No smoke, no mirrors - just honest collaboration on your business.

Data drives every decision

We live inside your ad account. Every spend decision is backed by real data, real testing, and real strategic thinking - nothing is guesswork.

SMM is a long game

Sustainable growth doesn't happen overnight. We build systems that compound - audiences, creative, and conversion - over time, not overnight.

What we do

Meta Ads - that's it.

We do one thing and we do it properly. Facebook and Instagram advertising - from account setup to scaling profitable campaigns.

Meta Ads Management

Facebook and Instagram advertising that finds your audience, captures attention, and converts interest into revenue. From first spend to scaling winners - every step handled.

Campaign strategy & account structure Audience research & precision targeting Ad creative direction & copywriting Continuous optimisation and creative updates Monthly plain-language reports - no jargon, just what matters Pixel setup, tracking & conversion event configuration
0
Years running Meta ads - started before most businesses had heard of them
0
The Wool Shoppe has run on Meta ads alone - no other marketing spend
0
New client spots open right now - we keep the list short on purpose
Proof it works

I built a business on ads alone.

Before I managed anyone else's account, I opened my own business and grew it entirely through Meta ads. This is that story.

The Wool Shoppe - opened 2015

No sign outside. No foot traffic. No word of mouth. Just Facebook ads.

In 2015 I opened The Wool Shoppe. No existing customer base, no signage, no organic reach to fall back on. Every single customer who walked through the door in those first months came through Facebook ads alone.

Eleven years later it's an established national online retailer. I've tested other agencies over the years - none of them outperformed what I do in-house.

That owner's eye is what I bring to every account I manage.

2015
Opened on Facebook ads alone
11yr
Profitable, growing, still running
R0
Spent on any other marketing channel

Like what you see? Let's talk about your business.

Free 30-minute strategy call. No obligation, no hard sell.

Book a Free Strategy Call
How it works

From first call to real results

No fluff onboarding. We move fast, stay lean, and get your ads working in weeks - not months.

01
Free Audit

We look at your current presence, competitors, and opportunities before we charge a cent.

02
Strategy

Custom roadmap: who we target, what we say, what we spend, and what winning looks like for you.

03
Launch

Campaigns live within days. Creatives crafted, audiences built, tracking verified. We don't hang around.

04
Optimise

Monthly reports with plain-language insights. Constant iteration toward your goals. Direct communication when it matters.

Jarryd Long - Espresso Media Group
Who's behind this

Hi, I'm Jarryd Long.

I've been building websites since 2013 and running Meta ads for over 10 years - back when Facebook ads were still a novelty and most businesses hadn't heard of them.

In that time I've built businesses from scratch using nothing but ads. No word of mouth, no signage, no waiting for organic growth. Just smart targeting, strong creative, and relentless optimisation.

Espresso Media Group exists because I know what works - and I know what agencies do when they're running on autopilot and billing you anyway. We're not that.

Work with me
10+

Years running Meta ads

Before most businesses knew Facebook ads existed

12+

Years building for the web

Full-stack development since 2013 - sites that actually convert

R0

Spent on other marketing

The Wool Shoppe has grown on Meta ads alone since day one - no other channel

Pricing

Simple, honest pricing.

No hidden setup fees. No lock-in contracts. You see the full picture before you sign anything. All pricing excludes ad spend - your budget goes directly to Meta, not to us.

Launch month
R9,500
Once-off - covers the first month completely
Ad account and pixel setup
Audience research and targeting strategy
Ad creative direction and copywriting
Full campaign build and launch
Ongoing management
R14,950
Per month - no lock-in, cancel anytime
Full campaign management and optimisation
Monthly plain-language reporting
Ongoing creative updates and ad refresh
Direct access to Jarryd - not a junior account manager
Currently taking on 2 new clients.

We keep the client list short on purpose - every account gets our full attention, not a junior account manager.

Book a Free Strategy Call

Currently taking on 2 new clients.

If you're thinking about it, now is the right time to have that conversation.

Book a Free Strategy Call
Free strategy call

Let's talk about
your growth.

30 minutes. No pressure. We'll look at your situation, talk through what's possible with Meta ads, and give you genuine advice - whether or not you end up working with us.

✓
A real audit of your current social presence
✓
Honest advice on what will and won't work for you
✓
Clear picture of expected costs and realistic results
✓
Zero commitment - no hard sell, ever

We reply within 1 business day to confirm your slot. No spam, ever.

You're in the queue.

We'll be in touch within 1 business day to lock in your strategy call. Genuine advice, no pressure.

Questions

Honest answers

Most campaigns take 2-4 weeks to exit the learning phase and show consistent data. Realistic results - where you're genuinely confident the ads are working - usually come in months 2-3. Anyone promising overnight returns is setting you up to be disappointed.
We recommend a minimum ad spend of R5,000/month to gather meaningful data. Below that, the algorithm doesn't have enough room to learn properly. That's separate from our management fee, which we'll discuss openly on the call.
No - and any agency that does is lying to you. What we guarantee is relentless effort, complete transparency, and a genuine attempt to grow your business. Advertising involves real-world variables no one fully controls. We will always tell you the truth about what's happening.
As involved as you want to be. We handle the day-to-day management but need your knowledge of your business and customers - especially early on. A monthly check-in keeps us aligned; beyond that, we'll only pull you in when it matters.
Yes, though we're selective. We look for businesses where we genuinely believe we can make a difference. If Meta ads aren't right for your stage or budget, we'll tell you honestly on the strategy call rather than take your money.